# Persuasion Engineering® > Master Ethical, Ecological Persuasion: Create Lasting Positive Change. Persuasion Engineering® is taught live by Dr. Richard Bandler, co-creator of NLP, and John La Valle, co-author of Persuasion Engineering®. - Next event: Persuasion Engineering®, March 5–7, 2027, Orlando, FL (https://www.purenlp.com/events/persuasion-engineering-2027-03) - Presented by Pure NLP® (https://www.purenlp.com), NLP Seminars Group International, 5036 Dr. Phillips Blvd STE 204, Orlando, FL 32819, 1-973-770-3600 - Dr. Richard Bandler: https://www.richardbandler.com - Privacy Policy: https://persuasionengineering.com/privacy-policy/